Twitter Lite Version of its Android app as been released in the Philippines. Whether you make soft drink, butter or social media app – if you are not building the lighter version of your original product you are getting something wrong and really missing out on a huge number of potential customers.
Just this year April, Twitter joined the likes of Microsoft, Google, and Facebook by creating the streamlined version of its mobile site known as Twitter Lite. Just five months later, it is taking it one step further with its Twitter Lite app.
This Twitter Lite app looks to offer almost the same experience offered by the Lite browser site, offering all the major features of the main Twitter app such as Tweets, timeline, trends, media uploads, Direct Message, notifications, profiles, and more.
However, it will work efficiently on both 2G and 3G networks and the data-saving ‘media free’ mode will blur out images and videos until the user personally indicates they want to view the two.
Currently, Twitter Lite is an Android-only app, and it is made available through Google Play in the Philippines. The limited release is nice because this data-friendly app is made towards attracting more users from emerging mobile markets with slow and unreliable wireless networks and without 4G connectivity.
However, there is usual interest in the apps like this in the other parts of the world where the data plans are expensive, and consumers are looking for ways to make their tariffs last longer. Twitter said that the Twitter Lite app it released is just an experiment, so it is not clear whether it will roll out the app to wider markets than the Philippines.
Remember that rich media is vital to advertisers, so it may not be possible to offer the lite version in some territories. We will update you when the Twitter lite version is released for the use of other countries of the world.