Since Gmail arrival with 1GB free storage in 2004, it has been funded by targeted advert linked to the content of your emails, but later this year, that will change.

Google announced in a blog post that the content of your Gmail would not be scanned or used for any ads personalization at some unspecified point in the next few months. Although you will continue to see adverts in your inbox, the ads will be generated using the data Google has on you from other sources.

So why is Google making the Change? Ostensibly this is to bring the consumer Gmail version into line with the G Suite version of the Gmail that Google offers to businesses. Right from time, the paid-for option version of Gmail has never had inbox scanning, and now the free version of Gmail will follow suit.

How have all these add up for Gmail users?

To be honest, Google probably now has the information they needed about their users from its other apps and services. Since the tech giant already gathered information it needed about its users, the content of its user’s inboxes is not relevant or necessary anymore. This move will bring Gmail into line with other apps from Google as far as advertising policy goes as well.

Not long ago, Google made a big effort to make its privacy policy better and more consistent across all its digital empire. The company also offer its users tools to control how their data is collected and used. If you are yet to set how Google collect and use your data, you can do it from your Google account page now.

The Gmail makers did not miss the chance to tout the smart shortcut and security protection features that they offer to 1.2 billion people throughout the world with a registered address on the service. Google says, 3 million businesses have already signed up to use G-Suit.

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