Google Chrome will be free of annoying ads, starting from tomorrow! Google is acting against ‘intrusive’ adverts, by putting integrated ad blocker to work in Chrome web browser as of February 15.
This means that, when the integrated ad blocker goes live tomorrow, Google’s browser will be targeting and blocking adverts which fail to follow Better Ads Standards, according to the consumer research by an industry watchdog.
But, not all advertisements will be muzzled. Normal ads will continue to run because that is where most websites make their money in order to remain free to access. So, only annoying ads will be affected.
For desktop PCs, it means pop-up ads, video adverts which autoplay with sound, sizable sticky ads, ads ‘prestitial’ adverts with countdowns, keeping users waiting for some time before closing and moving to view the main content.
Google is more stringent when it comes to mobile devices, blocking all of the above – prestitial ads, as well as full-screen scroll over affairs, flashing animated adverts and ‘dense’ adverts which take up over 30% of the web page vertical height.
When Google Chrome blocks ads, it will notify you and also offer you an option to disable the ads blocking so that you can continue viewing adverts through that site.
Google Chrome advertising standards
Peeking behind the scenes, Google says it’ll evaluate a sample set of pages from any given website, looking for Better Ads Standard violation and awards the site a ‘pass,’ ‘warn’ or ‘fail’ status.
The owner of the site will be able to review the report and if they break the regulations, they can address the issue and then request their site to be re-evaluated.
This looks good because many people hate to see those intrusive ads. Hopefully, the system will be nice with websites. We also heard that this summer, Chrome will make the internet more secure by labeling unencrypted sites as ‘not secure.’