Apple has made ARKit the centrepiece of its latest iPhone 8 smartphone, and it is seen as being the precursor to the pair of Apple AR glasses. Despite the fact that the wearable is in development, it may take some time before we actually see them outside of the Apple development center, if CEO Tim Cook’s comments are indicative.
When Apple boss was speaking to The Independent, he praised augmented reality but showed he was not willing to commit to any wearable development.
He said, “There are rumours and stuff about companies working on those – we obviously don’t talk about what we’re working on.” However, Tim Cook looked to suggest the technological limitations, but not the lack of desire to bring the product to the market was holding the development back.
Cook said “Today I can tell you the technology itself doesn’t exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that.”
“The field of view, the quality of the display itself, it’s not there yet.”
It’s about being best, not first
For Apple, it’s all about being the best, not first when entering the new product space – Tim Cook. He said, “We don’t give a rat’s about being first; we want to be the best and give people a great experience.”
Despite comments from Cook, we have plenty of evidence to suggest that Apple AR glasses are in the works. Maybe when iPhone X dust is settled, Apple will show the AR wearable hand.
For now, we will have to continue twiddling with our touchscreen and wait for spectacle frames.